The Value of Great Graphic Design
SIn this age of fast moving information, graphic design is important in helping businesses to reach their customers. Great design gets attention. This is because quality graphic design makes your marketing message much more engaging to your customers. It also helps to make your message stand out above the noise of competitors. Well-designed digital and printed materials makes text content much more readable and easier to understand.
Some Interesting Stats
Great graphic design can help you to communicate with your customers. People are more likely to read your material and get the message when the layout is professionally designed.
Take a look at these stats:
- 92% of shoppers say that visuals are the most influential factor affecting purchase decisions.
- Coloured visuals increase people’s willingness to read a piece of content by 80%.
- Content with relevant images gets 94% more views than content without relevant images.
- 65% of senior marketing executives believe that visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated.
- Humans process images 60,000 faster than words and we recall information presented as images 6 times more easily than text.
- When your content is paired with a relevant image people retain up to 65% of that information three days later.
First impressions matter
Making a good impression is the first step to establishing consistency or brand and building trust with your customers. Potential customers are instantly forming judgements about your business based on the design or your website, your logo or your marketing material.
Building a strong brand begins with strong visual content. A graphic designer will be best placed to provide you with quality imagery that can be used across all your platforms.
Design can also increase sales opportunities for your product or service. Creating an effective brand image means using great design to product all aspects of your brand such as your logos, brand colours and your packaging. And a strong image is really important to develop in order to communicate your businesses professionalism. By using a consistent brand message and visuals across all your printed and digital materials communicates a positive and professional reflection of your business.
A strong, well-designed logo is the start of developing your brand image. It should be used as widely as possible on all your marketing collateral. Using a DIY online service to generate your logo may seem like a cheap and quick way to do this, but a poorly designed generic template logo can’t convey your business in the same way that a purpose designed logo can. A good logo should detail aspects that are specific to your business, be interesting, attractive and professional.
Efficiency and Productivity
Using a graphic designer is a lot more efficient and they will be able to develop your design concepts in a lot less time than you could. This will leave you able to to get on with what is important, running your business. Read our post about how to get the most from your time.
They will also be able to produce materials that are properly formatted for the printers saving any possible delays and re-doing the design to get it print ready.
Good-quality graphic design gives your businesses credibility. Ignoring your organisation’s graphic design needs can present a poor image for your business among your customers, suppliers, and even your employees.
Professional design is eye catching, attractive. It can communicate to your customers can they can get the best use from your produce or service. So make the most of every opportunity to put forward the best impression of your business. Use a graphic designer to develop your brand image and make sure that your message is consistent across all platforms.