How’s business? If the answer is “it could be better,” then it’s time to consider adding video marketing to your marketing strategy. Because video is effective and affordable, it’s the ideal tool for you to use in order to reach your customers. Read on to see how you can use video to grow your business
Now, you might be thinking, “I’m a small business. I don’t have the marketing budget of a large multinational.” Well, that’s what makes video an ideal marketing tool. It’s effective and affordable, giving you a great return on your marketing investment.
Let me explain.
How people consume information has changed a lot over the last few years. With over 70% of Irish people using smart phones and using them to access information while they are on the go, long text based webpages, are not the best way to communicate with these visitors.
And then there’s people shortened attention spans. With literally tonnes of information available at people’s fingertips, you need your information to be interesting to your visitors. Your content needs to be short, vibrant, interesting and above all relevant in order to get grab people’s attention.
The Power of Video Marketing
51.9% of marketing professionals have found that video is the type of content that is giving them the best return on investment. By placing video on your websites landing page studies have shown that you can increase conversions by 80%.
This is because video content is engaging. People are prone to watch a video to the end to see what happens. If a picture paints a thousand words, then video can say 10,000 words.
It sometimes may be difficult for people to imagine how your product or service is different from others on the market. It can also be difficult to convey how it can benefit users when looking at a few images. However, when you use video, people get some real insight into what you do, and how they can use your product.
Harnessing the Benefits of Video Marketing
In short, video is a really great and easy way to communicate a lot of information in a short space of time. And no matter what size of business you have, you can harness the benefits of video. They’re now really affordable to produce.
With video packages starting at only €150, we can produce a really great video for your business to let people see what’s different and great about your product or service. You can use your video on your website and on all your social media channels and start spreading the word about your business.
So now you can see how you can use video to grow your business, get started today. Contact us today and tell us about your business and what you what to achieve. We can then put together some ideas for how we might develop a video for you. We can work out you what to include in your video in order to make sure it achieves your business objectives.